Vivo Telefonica is Latin America’s largest telecom and Gamers Club is Latin America’s largest gaming platform. Both have great interest among young audiences. And this audience has a great interest in the game world.
In a special match exhibition, the players could experience the difficulty what women face every day in the real world. Then they became ambassadors for the cause and began a dialogue within the game community and stimulated reflection on the subject.
The game community wasn't just viewers, they could also experience what is get into a challenge earning 32% less by playing online. In this way, they also helped to spread this important message.
As Mandela said: “Sport has the power to change the world. It has the power to inspire. It speaks to youth in a language they understand. Sport can create hope where once there was only despair”. And that was our goal.
Gamers's testimonials.